I believe the best projects start with a clear understanding of what makes a brand unique. I begin by diving into your goals, values, and aspirations to get a real sense of your story. From there, I create mood boards, mood films, and design explorations to shape the initial concepts. These tools set the creative direction and keep the process inspired and focused. It’s all about making sure every step stays true to your vision and brings it to life in a way that feels authentic and impactful.

As an Art Director, I work with remote teams across different time zones, using Slack, Figma, Frame.io, and Trello to provide feedback and keep projects organized. I oversee each stage of the process, from concept development to final delivery, and collaborate with project managers to manage post-production schedules, resources, and workflows.

While I love the big-picture thinking of art direction, I also really enjoy rolling up my sleeves and jumping into Illustrator to kick off a new brand design or reimagine traditional brand guidelines with a fresh twist. My approach to design is all about creating modern, impactful compositions with a hint of nostalgia and bold expression.

Over the years, I’ve had the chance to design everything from style frames for animations to campaign packages like websites, landing pages, banners, newsletters, and decks. Photoshop and Illustrator are my go-to tools, but I’m also diving deeper into Figma to keep growing my skills.

Ever get so wrapped up in something that you lose track of time? That’s me with video editing.

I enjoy transforming raw footage into videos that connect with audiences, whether it’s short TikTok clips or cinematic trailers.

I rely on Adobe Premiere to handle all aspects of the editing process. From assembling and organizing footage to color grading, sound design, and adding visual effects. It’s also where I refine pacing, build narratives, and ensure the final edit aligns with the project’s vision.

Starting my journey as a Motion Designer in 2015, I quickly realized that motion was central to everything in the creative industry. This drove me to pursue a post-grad in Motion Design at ESAD, where I laid the groundwork to become a well-rounded multimedia artist.

Today, I work primarily in After Effects, using techniques like 2D and 2.5D animation, kinetic typography, stop motion, and motion tracking to bring concepts to life. I collaborate with diverse teams—art directors, product designers, and content strategists—to develop expressive animations that align with a cohesive brand experience. From storyboarding to the final export, I’m involved at every stage, ensuring the project stays true to the brand vision and delivers on its objectives.